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MONSTER TEAMS UP WITH RETAILERS TO CREATE MERCHANDISING AND
 MARKETING PROGRAMS THAT FOCUS ON ATTRACTING WOMEN
 TO THE PREMIUM HEADPHONE SPACE
 
Monster Focus on Females: Company Teams Up with Top Retail Window Designers to Create Displays to Merchandise Headphones Geared To Women

New York, NY, June 25, 2014 - Monster, the world leader in personal audio, is leading the way in creating and merchandising high performance, stylish premium headphones designed specifically to appeal to today's female demographic.  As part of its ongoing focus on reaching out to women headphone users, Monster carefully considers every aspect of headphone creation, from stylish design to materials, colors, key convenience features and sound signatures, presenting uniquely tailored products that reflect women's sensibilities and meet their specific needs. In addition, Monster has teamed up with top retailers internationally to create unique and dynamic

Monster is the world's only headphone company to offers the largest selection of headphones designed for women with widely varied models geared for women of all ages and sensibilities, from trendsetting "fashionistas," to busy soccer moms, "road warrior" female executives and even tweens.  The company's female-focused headphones range from: the critically acclaimed Monster®  Inspiration™ family with its interchangeable headbands, the new Inspiration Lite, a slim, beautifully accented model perfect for female business travelers;  the elegant Diamondz™  line, which resemble finely crafted pieces of jewelry; the edgy, clean, design-oriented Diesel VEKTR™ line; and the youth-focused  N-Tune™ models, which boast an exciting palette of fun colors.
 
"Selling to Women": Monster Enlists the Help of Top Retail Window Designers
A key aspect of Monster's outreach to female consumers is to educate and work with retailers in the most effective ways to merchandise its unique headphones with an eye toward the female perspective. To this end, Monster is working with Harrods, the world's most famous luxury department store, to bring this strategy to retail, where Harrods will bring the concept to life in its renowned London window displays. The bold Harrods window displays, set to begin appearing in autumn and will look to showcase headphones in a new way, highlighting the individuality of today's modern woman, with her many different looks and styles.

"Breaking the Glass Ceiling" in a Male-Dominated Headphone Market
Monster's focus on creating and marketing headphones geared towards women is key to the company's strategy to "break the glass ceiling" in the male-dominated headphone arena. Noted Head Monster Noel Lee: "The headphone market has been focused heavily on the male consumer. But at Monster, we understand there's a huge and largely untapped potential in the female demograhic.  That's why Monster takes an out-of-the-box approach to creating products for women. All our market research and experience has shown us that today's woman is eager to purchase great-looking, great-sounding headphones that also give her the style, comfort  and grace to express herself exactly the way she wants. Headphones today are literally an extension of peoples' personalities. Women and men are very different - at Monster we believe headphones should reflect and celebrate these differences."
 
ABOUT MONSTER
For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable - an immediate hit. Monster® engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology.  Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because The Music Matters.
 
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).
 
Press Contacts: Sara Trujillo, sara@trujillopr.com