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MONSTER® DRIVE @ 35: THE EVOLUTION OF MONSTER® CABLES FROM PAST TO PRESENT



Anaheim, CA, January 23, 2014  Monster, the world's leading manufacturer of high-performance headphones, was founded 35 years ago thanks to a then revolutionary discovery for music lovers: Head Monster Noel Lee learned that the quality of the wires connecting the components in a sound system actually had an effect on the performance.

Those first Monster® cables were an instant, smash hit, because music lovers appreciated the new sound quality they were hearing. Celebrating the company's 35th Anniversary, Monster proudly claims a heritage of producing the best-sounding quality cables – and we're still at it.

To recognize this momentous occasion, Monster is re-introducing a number of its classic cables and connectors that established Monster as the must-have brand for high-performance audio accessories. The cables have always been designed to have the least loss and best coupling of any wire you can buy, thanks to larger conductors, with fine gauge cables, between your music source – whether it's a turntable, CD player, streamer or computer – and the amplifier and speakers.

Available once again in a choice of lengths will be the Monster® XP Compact High Performance Speaker Cable, the M-Series® MCX-1s Ultra-Flexible, High Performance Speaker cable for high-end stereo and home theatre, and the cable responsible for changing the world of consumer electronics: the Original Monster Cable® - THE High Performance High Definition Speaker Cable.

Additional M-Series® cables available again will include Fiber Optic, Series Digital Coaxial, Stereo Audio, and Subwoofer Cables. And there is no better way to terminate them than with Monster® Tips High Performance Speaker Cable Connectors including Monster® Bananas, QLOCK Flex Pins, and QLOCK Angled Spades.

A legacy this rich has allowed Monster to reflect on the past, in order to better prepare for your future needs. Now that inimitable Monster® magic will transform the performance between your headphone and any mobile audio source, whether a player, tablet, smartphone or computer, heralding the arrival of a brand new connectivity category in the fastest growing consumer electronics segment.

After seven years of unprecedented growth in premium headphones, Monster® now becomes a stand-alone accessory for headphones. With millions upon millions of units of Monster and other brands of headphones sold around the world, consumers will be delighted to know that Monster is offering the best possible replacement cables for their lost or damaged headphone cables. Not only will they solve loss or damage – they'll also greatly improve the performance!

Available as a 1/8” mini-to-mini and a 1/8" mini-to-mini with Control Talk Universal, Monster® replacement cables for headphones will present retailers with the opportunity to add even more value in new sales and attachments to headphones and mobile phone users.

Additionally, a new coiled PRO 1/8" to 1/8" with 1/4" adapter premium cable will be forthcoming, as will a new mini-to-mini Control Talk variant to complete the line.

ABOUT MONSTER
For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound® technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster does what it does Because The Music Matters.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts). Follow the Monster® GO-DJ on social media via #MonsterGODJ


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