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For Immediate Release                                                                                                                                                                #MonsterCES
 
ULTIMATE FIGHTING CHAMPIONSHIP® SELECTS
MONSTER® TO CREATE ITS OFFICIAL HEADPHONE: OCTAGON™
 
UFC Selects Monster to Create the Official Headphone of the UFC
Ultra Performance Over-Ear Octagon™ and Special Edition In-Ear iSport Octagon™ Headphones Designed with Advanced Technology to Boost Performance
 
Las Vegas, NV, January 6, 2014 - Monster, the world leader in personal audio, and the Ultimate Fighting Championship® introduced the UFC's first-ever performance headphones today, including an Over-Ear Octagon™ and Special Edition In-Ear iSport Octagon™ headphones ( #MonsterUFC ) at the 2014 Consumer Electronics Show (CES).  
 
From intense training to the moment the fighter enters the arena to the pounding sounds of their personal sound track, music is an integral part of both the fighters' and fans' UFC experience. It's what fuels fighters' training and keeps them motivated before entering the Octagon™.
 
"The Octagon headphones are designed in every way to be as revolutionary as the UFC," said Tracey Bleczinski, UFC Senior Vice President of Consumer Products. "We are excited about this collaboration with Monster because their headphones exhibit excellence with an edge and extraordinary performance."
 
Designed by Head Monster Noel Lee, Pure Monster Sound™ uses Monster's latest proprietary technologies to offer the full experience of live music with extreme clarity, tight articulation and deep pounding bass that motivates to achieve at the highest level of performance.
 
"Working with the UFC to design the Octagon headphones has been very exciting. The UFC is a great partner, like Monster they have culture of winning and understand the importance of music in different aspect of your life," said Noel Lee, Head Monster Designer. "The Octagon headphone is a bold design with a strong audio performance featuring Pure Monster Sound™ to help the UFC athletes get pumped before a fight or relax afterwards."
 
Inspired and worn by world-class UFC athletes such as UFC lightweight champion Anthony Pettis, the Octagon headphones are designed to sustain the wear and tear of traveling and training. Features also include rotating ear cups, matte finish, and an ultra-durable construction.
 
The Over-Ear Octagon™ headphones feature swiveling padded ear cups with an Octagon-cut pattern and a stylish red and black matte finish. They are available now for pre-order at monsterproducts.com.
 
The Special Edition In-Ear iSport Octagon™ headphones offer a custom in-ear fit audio seal and feature a variety of ear tips including the OmniTip™ rotating ear pipe to ensure acoustic isolation that allows focus on workouts and fitness goals. The Special Edition iSport Octagon headphones will be available later this year.
 
 
Next-Generation Super-Secure In-Ear Clip Technology and Pure Audio Adrenaline™ 
 
To create the ultimate sports headphone with the distinctively superior Monster sound, engineers utilized a variety of sophisticated audio-enhancing headphone technologies. To ensure optimum sound quality at all times, Octagon iSport In-Ear Headphones feature a tight, custom fit audio seal thanks to the patented in-ear clip system and feature a variety of ear tips and the OmniTip ™rotating ear pipe- these technologies ensure acoustic isolation that allows you to stay focused on your workouts and achieve your fitness goals. Like all Monster headphones, the super tough iSports are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, articulation, and tight deep pounding bass that motivates you to achieve at your highest level of performance. The softer, pliable and more durable earhook ensures hours of comfort and fatigue-free.
 
About Monster
For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology.  Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares®. Above all, Monster does what it does Because The Music Matters.
 
 
 
About UFC®
Universally recognized for its action-packed, can't-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world's premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC produces more than 35 live events annually. The UFC is the largest pay-per-view event provider in the world with events distributed residentially through North American cable and satellite providers including iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on Bell TV, Shaw Communications, Sasktel, and Viewer's Choice. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming on FOX, FOX Sports 1 and FOX Sports 2 including the longest-running sports reality show on television, The Ultimate Fighter®.
 
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to 821 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter (@UFC). UFC President Dana White is considered one of the most accessible and followed executives in sports, with over 2.7 million followers on Twitter. UFC businesses also include more than 100 UFC GYM® locations, UFC.TV offering live event broadcasts and video on demand around the world, UFC FIT™, an in-home fitness and nutrition program, UFC 360, the internationally distributed magazine, a videogame franchise with EA, DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, branded apparel and Topps Trading Cards. For more information visit UFC.com.
 
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Press Contact:      
 
For Monster: Sara Trujillo, sara@trujillopr.com
 
For UFC: Shauna Wilson, swilson@ufc.com