NEWS & REVIEWS
MONSTER AND SHAQUILLE O'NEAL JOIN FORCES
Shaq to Market Monster's Consumer Electronics Products Across Multiple Categories
Monster® M7™ Tablet and Monster® POWERCARD™ Are First Shaq-Endorsed Monster Products
Brisbane, Calif., November 6, 2013 - Monster, the world leader in high-performance personal audio, connectivity solutions and headphones, is proud to announce that it has joined forces with professional basketball great Dr. Shaquille O'Neal. A household name who won four world championships, three NBA Finals MVP awards and appeared in 15 All-Star games, to name just a few of his accolades, O'Neal will work with Monster to market the company's products across multiple categories—from personal audio to headphones and beyond.
"Head Monster" Noel Lee said: "I am excited that we are collaborating with Shaq to market Monster's products. His bigger than life personality, coupled with his keen marketing experience and sense is a great fit for the Monster brand."
O'Neal noted: Nobody does studio quality sound better than Monster. They absolutely revolutionized the headphone market. I'm excited to partner with them as they enter the tablet and rechargeable battery space. We have a few more products coming soon too."
The first of two
products O'Neal will endorse for the company is the Monster®
premium tablet, affordably priced and available exclusively online at Walmart.com
Monster and O'Neal will also market Monster's new Monster® POWERCARD™, one of the world's thinnest rechargeable smartphone backup batteries.The sleek, ultra- thin, credit card-sized Monster® POWERCARD™ features advanced Monster® supercharging technology, and is capable of charging smartphones with a five hour boost in a third of the time compared to competitive USB 2.0 charging solutions. The Monster® POWERCARD™ is available at Verizon stores in Silver, Red and Black for $49.95 SRP.
Monster was founded more than 30 years ago by Head Monster Noel Lee, a recipient of the prestigious Plus X Award®
: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre®
headphones, and has become the world's leading manufacturer of high-performance, sonically superior headphones, all of which feature the company's Pure Monster Sound™
. Monster is also the world's leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
Explore the world of Monster at www.monsterproducts.com
. To become a fan of Monster®
products, please follow us on Facebook (www.facebook.com/monsterproducts
) or Twitter (www.twitter.com/monsterproducts
Designated trademarks and brands are the property of their respective owners.
# # #