Berlin, Germany, September 5, 2013 - Monster, the world leader in high-performance personal audio, will showcase "The Next" in colorful styles for its Monster® DNA™ on-ear headphones during 2013 IFA in Berlin. In addition to the Monster® DNA™ core color offering- Black, White, Cobalt Blue and Perfect Teal (SRP: $229.95) - the line now offers "Neons"-Silver on Neon Green and Yellow on Neon Orange- and "Rose Gold"; the family also includes Black and White In-Ear versions (SRP: €229.95, $129.95). Reflecting clear leadership in today's fusion of entertainment, technology and fashion, the new colors give fans more ways to express their style and individuality. Monster® DNA™ headphones are available at fine retailers worldwide.
The Shape of Things to Come, Featuring Pure Monster Sound™
Monster® DNA™, "The Next" in headphones, are a bold, clear and iconic expression of the shape of things to come. They feature the company's breakthrough Pure Monster Sound™, specially tuned by Head Monster Noel Lee. Pure Monster Sound™ uses Monster's latest proprietary technologies and sonic innovations to bring the full experience of live music to music lovers and concert goers everywhere. Articulate, tight, and ultimately revealing, it's as close to live music as being on stage with the musicians.
Noted Mr. Lee: "Monster is very excited about what we've accomplished in next-generation sound with Monster® DNA™, and we're equally excited about the major innovations in style and design that it represents. This is the evolution of what a headphone can look and sound like. Sonically, they completely kick ass, yet still have refined sound qualities that all music lovers can appreciate. Today, with the explosion of smartphones and tablets, more and more people are looking for ways to take full advantage of all the great music options available - and at the same time they want to express their personal style. Monster® DNA™ offers today's fashion-conscious consumers not just phenomenal sound quality, but a fresh new look, plus features like Monster® MusicShare™ for group listening that will change the way they think about personal audio."
Share Your Music with Monster® MusicShare™
Among the innovative capabilities of Monster® DNA™ headphones is the debut of the Monster® MusicShare™, which features dual-port inputs that allow up to five headphones to connect at once and share their audio experience. Friends can enjoy all their music together in a brand new way, feeling every detail and beat, just as though they were in the studio or on stage with the musicians.
New Fashion-Forward Design, Duo Tone Color Approach and Customizable Looks!
Designed with both the music and fashion consumer in mind, Monster® DNA™ features a distinctive "not-round, not-oval," but totally new, bold and striking triangular shape. The color scheme itself is just as innovative, with the inside color asserting itself just as prominently as the outer headband color. Extensive design considerations in Monster® DNA™ also include advanced, pillow-soft noise-isolating cushions that lock in sound so you can listen for hours and hours without distraction. The noise isolation keeps out extraneous noise and the total comfort prevents listening fatigue, which is great for hours-long listening sessions at the office, at home, or anywhere.
In yet another innovative design twist, you can customize your Monster® DNA™ headphones with a look that's all you, from brushed steel to white leopard, with Monster® DNA™ Custom Looks. The Custom Looks "skins" also give the headphones an extra layer of protection, and can be removed without leaving residue. Adding even more style flexibility, Monster is announcing its Factory Customization Program. Monster® DNA™ is the first headphone that will allow users to select one of many unique patterns direct from the factory, including styles that are not sold either in retail stores or online.
Because Monster® DNA™ is engineered for today's generation, where smartphone, communications and connectivity are as essential as one's music, it features Monster's most advanced ControlTalk feature, with an improved microphone and three-button controller, providing the best possible clarity for all calls.
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®
: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre®
headphones, and has become the world's leading manufacturer of high-performance, sonically superior headphones, all of which feature the company's Pure Monster Sound™
. Monster is also the world's leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
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