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For Immediate Release 
Contact:    Stacie Blanke
DBA Public Relations
(212) 388-1400

 

  

MONSTER DNA™ REDEFINES WHAT A HEADPHONE CAN LOOK AND SOUND LIKE, WITH NEXT-GENERATION AUDIO TECHNOLOGIES AND FASHION-FORWARD DESIGN

 

Created Through Viacom Partnership; Represents the Cutting Edge in Today’s Fusion of Entertainment, Technology and Fashion; Share Your Music with Monster® Music Link

 

Las Vegas, NV, January 7, 2013 — Monster, the world leader in high-performance personal audio, is redefining what a headphone can look and sound like with the launch of Monster DNA™ headphones at CES 2013. Reflecting clear leadership in today’s fusion of entertainment, technology and fashion, Monster DNA headphones were created by Monster as part of a global alliance with Viacom, home to the world's premier entertainment brands.

 

The Shape of Things to Come, Featuring Pure Monster Sound
Monster DNA™ headphones are a bold, clear and iconic expression of the shape of things to come. They feature the company’s breakthrough Pure Monster Sound™, specially tuned by Head Monster Noel Lee, the audio engineer behind the sound of Beats by Dr. Dre® headphones. Pure Monster Sound™ uses Monster’s latest proprietary technologies and sonic innovations to bring the full experience of live music to music lovers and concert goers everywhere. Articulate, tight, and ultimately revealing, it’s as close to live music as being on stage with the musicians.

Noted Mr. Lee: “Monster is very excited about what we’ve accomplished in next-generation sound with Monster DNA, and we’re just as excited about the major innovations in style and design that it represents. This is the evolution of what a headphone can look and sound like. Sonically, they completely kick ass, yet still have refined sound qualities that all music lovers can appreciate. Today, with the explosion of smartphones and tablets, more and more people are looking for ways to take full advantage of all the great music options available – and at the same time they want to express their personal style. Monster DNA offers today’s fashion-conscious consumers not just phenomenal sound quality, but a fresh new look, plus features like Monster® Music Link for group listening that will change the way they think about personal audio.”

 

Share Your Music with Monster® Music Link

Among the innovative capabilities of Monster DNA headphones is the debut of the Monster® Music Link, which features dual-port inputs that allow up to five headphones to connect at once and share their audio experience. Friends can enjoy all their music together in a brand new way, feeling every detail and beat, just as though they were in the studio or on stage with the musicians.

 

New Fashion-Forward Design, Duo Tone Color Approach, Customizable Looks!

Designed with both the music and fashion consumer in mind, Monster DNA features a distinctive “not-round, not-oval,” but totally new, bold and striking triangular shape.  The color scheme itself is just as innovative, with the inside color asserting itself just as prominently as the outer headband color. The inside color shows up on the upper side, and both colors are meaningful. Extensive design considerations in Monster DNA also include advanced, pillow-soft noise-isolating cushions that lock in sound so you can listen for hours and hours without distraction. The noise isolation keeps out extraneous noise and the total comfort prevents listening fatigue, which is great for hours-long listening sessions at the office, at home, or anywhere. 

In yet another innovative design twist, you can customize your Monster DNA Headphones with a look that’s all you, from brushed steel to white leopard, with Monster DNA Custom Looks. The Custom Looks “skins” also give the headphones an extra layer of protection, and can be removed without leaving residue.  Adding even more style flexibility, Monster is announcing its Factory Customization program – Monster DNA will be the first headphone that will allow users to select one of many unique patterns direct from the factory, including styles that are not sold either in retail stores or online.



Because Monster DNA is engineered for today's generation, where smartphone, communications and connectivity are as essential as their music, it features Monster's most advanced Control Talk feature, with an improved microphone and three-button Apple controller, providing the best possible clarity for all calls.

Monster DNA is available on Monsterproducts.com, as well as Best Buy, Best Buy Canada, Future Shop, Apple, Media Markt, Dixon’s Travel, InMotion, Airport Wireless/TechShowcase, John Lewis and in fine retailers worldwide. The are offered in seven different versions, including On-Ear models in Black, White, Cobalt Blue and Perfect Teal for a suggested retail price of  $229.95, as well as Black and White In-Ear versions (MSRP: $129.95).

 

Monster DNA™: Making a Positive Contribution

 

Both Monster and Viacom are companies that are committed to making a positive contribution to society and to the world. Music is a very powerful platform, and building on the message that “music matters,” Monster and Viacom will use the Monster DNA™ headphones to help advance important pro-social causes that resonate with young music fans, including the global MTV Staying Alive Foundation, an international initiative to encourage HIV prevention, as well as SPIKE TV’s Hire a Vet and the VH1 Save the Music Foundation in the U.S.  At the MTV EMA, Monster is hosting a special backstage listening lounge where presenting and performing artists will autograph special Monster DNA™ headphones to be donated to the Staying Alive Foundation for use in its fundraising efforts.

 

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound. Monster is also the world's leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

 

 

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).

 

 

 

ABOUT VIACOM

Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, celebrating its 100th year in 2012 and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

 

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at  www.twitter.com/Viacom.

 

iPad, iPhone, iPod, iPod classic, iPod nano, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance. The remote and mic are supported only by iPhone 3GS or later, iPad, iPod touch (2nd generation or later), iPod classic (120GB, 160GB), and iPod nano (4th generation or later). The remote is supported by iPod shuffle (3rd generation or later). Audio is supported by all iPad and iPod models.

 

Trademarks and brands are the property of their respective owners.

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