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"If your eyes could hear, this is what music would look like” 



-- Ultra Performance On-Ear and In-Ear Headphones Are a Fashion-Forward Premium Listening Solution --



Las Vegas, NV, January 7, 2013  — At CES 2013 Monster, the world leader in personal audio, and iconic lifestyle company Diesel announced an expansion of their jointly created Monster® Diesel Noise Division VEKTR™ headphone family. Signaling a strengthening of the Monster Diesel alliance, the VEKTR™ collection represents the leading edge in today’s merger of high fashion and high technology. New additions to the Diesel Noise Division include the On-Ear Military Green VEKTR™ and a mirror finish Chrome VEKTR™ (SRP: $279.95). The new models join the recently introduced white On-Ear VEKTR™ headphones.


VEKTR™ headphones mark a major step forward in conventional headphone style and performance, delivering the unmatched Pure Monster Sound™, a listening experience that’s articulate, tight, and ultimately revealing – as close to live music as being on stage with the musicians. The combination of enhanced audio performance and stunning visuals engages the senses and adds a new level of self-expression to the music listening experience.

Noted Head Monster Noel Lee: “Whenever we create a new headphone at Monster, we start with a foundation of powerful, accurate audio reproduction, or Pure Monster Sound™. Just as importantly, we look for innovations in style that will give people a way to express their own personal tastes and passions. That’s why our alliance with Diesel is so important to us, and why we’re delighted to be working more closely than ever with this iconic exceptional design company. By aligning Monster’s expertise in audio technology and engineering with Diesel’s bold sense of style, we’re opening up new horizons in both sound and fashion. The expansion of the VEKTR™ line will broaden the appeal of the collection to a wider global audience and give our fans more opportunities to express themselves through their passion for music, great sound and fashion.”


Stefano Rosso said: “We are definitely happy about the partnership with Monster, a company that shares our values and desire for innovation. The new VEKTR™ headphones are the perfect way not only to listen to music but to also feel and taste it.”


Military Green VEKTR™: Saluting the Fusion of Great Sound and Great Style

The new Military Green VEKTR™, with its rich matte finish and gun metal accents, provides users with a comfortable, premium-quality listening solution that expertly blends fashion and leading-edge audio technologies. In addition to their powerful Pure Monster Sound™, the ultraperformance folding headphones offer a strikingly different cosmetic, with a sharp faceted look that’s completely different from traditional on-ear headphones. Like all VEKTR™ On-Ears, they feature a distinctive diamond-cut Diesel logo on each ear cup. The new model also features a specially designed tangle free cable and Military Green touring case. And because today’s digital consumer wants easy access to all the great content available, they also feature Monster’s innovative ControlTalk Universal™ system, which gives users total music and movie playback control of their Smartphones and other digital devices The integrated high-grade ControlTalk Universal™ microphone and answer button provides users with access to all their music, videos and games and lets them answer their phone calls without having to reach into a pocketbook, backpack or pocket. The new Chrome VEKTR™, with its mirror finish makes an eye catching statement!


New VEKTR™ In-Ear Headphones Are Distinctly Diesel!

The new Diesel Noise Division VEKTRTM In-Ear Headphones were designed from the ground to reflect Diesel’s uniquely edgy and stylish sensibilities. In addition to their distinctive triangular shape, they feature a specially designed tangle-free cable. They also feature Monster’s ControlTalk Universal™, making them compatible with most media players and smartphones.

Multiple ear tip sizes ensure the very best fit and sound at all times, and the canvas VEKTR touring case ensures both protection of your In-Ear headphones and great on-the-go style. In addition to their availability at Diesel stores, the new Monster Diesel website ( and the Diesel online store, VEKTR™ headphones are available at select electronics retailers worldwide.

Monster and Diesel officially launched the website, which features a unique music-focused informational video, photo gallery, plus free music downloads
from the winning artists in the “Monster/Diesel VEKTR Get Famous” contest.





Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound. Monster is also the world's leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.




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Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. From its headquarters in Breganze, it directly manages 19 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores.


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Contact:   For Monster                                   For Diesel
                    Stacie Blanke                                 Diesel HQ Press Office
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