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For Immediate Release
                                     Contact:              Kate Licht
                                                                                                                        DBA Public Relations
(212) 388-1400
-- Announces Alliance with Numark to Benefit DJs; Teams Up with Dean Guitars; Showcases Broad Range of High-Performance Headphones and More --
Anaheim, CA, January 19, 2012  - Monster, a global leader in high performance audio cables, power conditioning products and headphones for DJs, musicians, producers and engineers, is demonstrating its strong commitment to the professional audio world at its NAMM 2012 Booth # 4850.  Monster's passion for creating ultimate performance audio gear that helps musicians, DJs and other professionals sound their very best is at the heart of its commitment to the industry - as reflected in the Monster credo - 'Because the Music Matters!'"
Monster News at NAMM 2012
At NAMM, Monster is announcing that it is joining forces with Numark, the world's leading manufacturer of DJ equipment and technology to offer DJs a new level of convenience, affordability and performance. Together, Monster and Numark will offer DJs a variety of attractively priced product "bundles," including the Ultimate DJ Rig from Monster/Numark, combining advanced Numark DJ equipment with Monster Pro MI power and connectivity products and more. The combination packages will combine Numark's sophisticated products and innovative DJ-focused features with cutting-edge Monster technologies to deliver best-in-class sound quality, power and performance, with all of today's leading-edge capabilities prized by working DJs, producers, engineers and musicians.
NAMM is also teaming up at NAMM with Dean Guitars to present the 2012 NAMM Jam, the première concert at NAMM.  Featuring performances by Testament, Jackyl, Vinnie Moore and Wayne Static, the concert will be live streamed to over 100,000 musicians and fans.  Monster and Dean Guitars are teaming up at NAMM because of their shared passion for live music and their unified message - "Because the Music Matters." In addition to being able to view the 2012 NAMM Jam live, viewers all over the world will also have an "all-access ticket" to NAMM with a multi-camera, real-time HD webcast from Dean Guitars, allowing interaction via Facebook and Twitter.

Monster's Clear Audio Leadership with ClarityHD™ Micro
At NAMM, Monster is redefining "higher definition" music reproduction with crystal clear talk and speakerphone capabilities with its stylish and compact ClarityHD™ Micro (SRP: $219.95). Scheduled to ship worldwide in March, the innovative and portable ClarityHD™ Micro speaker/speakerphone reflects Monster's commitment to creating products that meet the needs of today's music listener and creator, with the most powerful and simplest solutions for enjoying better quality audio in every aspect of their lives. Initially, it will be available in black with black grilles and white with stainless grilles. In the coming months, easily interchangeable optional grilles that attach magnetically will be available in a number of colors and styles.
Headphones for the Pros - And Everyone Who Wants Better Sounding Music with Style!
At NAMM, Monster is showcasing a wide range of exciting and stylish headphones geared to meet the needs of professional musicians, studio engineers, DJs and consumers who simply want to "listen like the pros."  For example, attendees will be able to experience the new  "Gratitude™" (SRP: $229.95) in-ear headphones, created by Monster in partnership with Roll Hall of Fame Inductees and 8-time Grammy Award winners Earth, Wind & Fire. The first product to be released under the Monster/Earth, Wind & Fire partnership alliance, Gratitude headphones that combine leading-edge Monster audio technologies and engineering with the music and sound expertise of the legendary Earth, Wind & Fire. They are specifically engineered and tuned to faithfully reproduce the true harmonics of live music and the sonic details of each instrument, resulting in a more natural, immersive and vibrant listening experience
Monster has also partnered with Miles Davis Properties, LLC to celebrate the life and art of Miles Davis with its innovative Miles Davis Trumpet In-Ear Headphones (SRP: $349.95) and Miles Davis Tribute™ In-Ear Headphones (SRP: $499.95). Both Miles Davis Tribute and Miles Davis Trumpet headphones are designed to capture the essence of the iconic artist's style, tuned to reproduce the subtle nuances of music, with advanced sonic technologies engineered to deliver reference-quality audio.
At NAMM, Monster will demo its Monster's acclaimed Turbine Pro™ Copper In-Ear Speakers,™  which provide an unprecedented solution for achieving superior accuracy in both studio work and onstage in-ear monitor use. In addition to their striking copper with bright chrome cosmetic, the new Turbine Pro Copper headphones provide unsurpassed accuracy over all audio frequencies for an ideal true-to-life professional reference listening experience. With its all-metal construction and robust strain relieve, Monster believes Turbine Pro is one of the most durable in-ear headphones ever made. Monster Turbine Pro Copper In-Ear Speakers are available for a suggested retail price of $399.95 per pair or $429.95 with Monster's ControlTalk™ headphone cable, which can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones.
Finally, Monster is breaking new ground in the worlds of both high fashion and high-performance audio with the launch of "Inspiration™," the company's first over-ear, noise canceling headphone.  Ideal for frequent business travelers, home, commuting or office use, Inspiration headphones deliver pure and powerful music reproduction, with a trendsetting "fashion-forward" twist - interchangeable headbands in a multitude of different colors and materials. Available with either a titanium or pearl white finish, as well as a special SILVER LIMITED EDITION version, Inspiration over-ear headphones will begin shipping in Spring 2012 for a suggested retail price of $279.95 a pair. Additionally, "Inspiration Lite" on-ear headphones will be available in June in pearl white for a suggested retail price of $229.95. The interchangeable headbands will be available separately, with eight different styles to choose from initially. Each band carries a suggested retail price of $29.95.
Monster is the world's leading manufacturer of premium headphones and  advanced connectivity solutions for high-performance home entertainment, audio, home theater, mobile, computer and gaming, as well as a leading innovator in the field of iPod®, iPhone® and iPad® accessories and professional audio.  The company was founded by Head Monster  Noel Lee more than 30 years ago with a commitment to creating products that literally "make music sound better" and it has continued to expand and diversify ever since.  Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
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About Numark
Numark is obsessed with designing equipment that meets the individual need of every DJ. That's why the sound of Numark has been present in scratches, breaks, and beats for more than 30 years. Numark has produced dozens of products that changed the landscape of the DJ world. Numark's innovations include  the world's highest-torque turntable motor, the first 100% digital 10" scratch mixer, and the first CD players that provide simultaneous control of multiple effects. Today, Numark is at the forefront of professional digital tools that leverage the power of Apple's iPod®, with the DJ in mind. Numark continues their tradition of innovation by producing breakthrough video products for the ever-growing number of VJs and digital DJs.
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