NEWS & REVIEWS
For Immediate Release
Contact: Stacie Blanke
MONSTER WILL SHOWCASE "GRATITUDE™" IN-EAR HEADPHONES AT NAMM, CREATED IN ALLIANCE WITH
LEGENDARY EARTH, WIND & FIRE
of Real Music" - Gratitude™ Combine Advanced Monster Audio Technologies with Music and
Sound Expertise of Earth, Wind &
Anaheim, CA, January 19, 2012 - Monster, the world's leading manufacturers of
high-performance headphones, is proud to partner with Rock and Roll Hall of Fame Inductees and 8-time Grammy
Award winners Earth, Wind & Fire
for the launch of a new line of advanced consumer electronics products inspired
by the iconic band. The first product to be released under the partnership alliance
is "Gratitude™" (SRP: $229.95),
specially created high-performance in-ear headphones
that combine leading-edge Monster audio technologies and engineering
with the music and sound expertise of the legendary Earth, Wind & Fire.
Monster Gratitude headphones are specifically engineered and
tuned to faithfully reproduce the true harmonics of live music and the sonic
details of each instrument, resulting in a more natural,
immersive and vibrant listening experience.
Monster Connects with Earth, Wind
committed to actively seeking out like-minded partners in order to bring
together the resources and talents needed to create truly beneficial products
for today's "digital lifestyle." That's how the partnership between Monster and
one of the world's most legendary bands came to be. At the 2011 CES convention in Las Vegas,
Earth, Wind & Fire performed at the annual Monster Retailer Awards and
Concert. Group founder Maurice White, made a special appearance with the
legendary band. The concert was a spectacular reminder of everything Earth,
Wind & Fire has given to the world and accomplished in its four decades,
including selling more than 90 million albums worldwide and earning its place
as America's seventh top-selling musical
group of all time.
Monster Noel Lee noted, "Earth, Wind & Fire is legendary for their
instrumental virtuosity, perfectionism and attention to detail. This is a band
that has been so incredibly influential and that literally defines great
musicianship, passion, positivity and funk. As anyone who has ever been to an
Earth, Wind & Fire concert can tell you, something very special happens
when this group performs. With 'Gratitude'
we aimed to capture the unique passion, feel and experience of Earth, Wind
& Fires' music, including everything from the pure tones and harmonics of
the brass instruments to the staccato punch of the percussion, the cleanest
possible bass and the most natural vocals. 'Gratitude' offers their fans a way
to celebrate and thank the group for all their great music - and literally take
a piece of the band home with them."
& Fire bassist Verdine White sums up the relationship between Monster and
his legendary group: "Earth, Wind & Fire has always combined our passion
for music with a passion for technology, and we have looked forward to new
innovations that help us create and share our music in exciting new ways.
That's why we are so happy to be partnering with a technology leader like
Monster for this new line of products."
Monster Tech Helps Fans Get Closer to Earth, Wind &
Monster Gratitude In-Ear headphones, featuring an
eye-catching rose gold finish, were designed and personally tuned by members of
Earth, Wind & Fire and "Head Monster" Noel Lee. They boast a specially
engineered noise isolation architecture that results in superior audiophile
sound, with the ability to reproduce detailed harmonic soundscapes. Key Monster innovations that contribute
to their natural sound and help listeners truly get "inside the music," include
a new Monster design that allows the earpiece to rest more comfortably and
deeper within the wearer's ear canal, enabling a perfect fit, superior
isolation and ultimate performance. A specially created carrying case is
included with each pair of Gratitude headphones.
Monster is the world's leading
manufacturer of premium headphones and
advanced connectivity solutions for high-performance home entertainment,
audio, home theater, mobile, computer and gaming, as well as a leading
innovator in the field of iPod®, iPhone® and iPad® accessories and professional
audio. The company was founded by Head
Monster Noel Lee more than 30 years ago
with a commitment to creating products that literally "make music sound better"
and it has continued to expand and diversify ever since. Under its Monster Cable® brand, the company
leads the way in advanced audio, video, and data connectivity solutions, and
under the Monster Power® brand, it provides high-performance AC power line
conditioning and protection products for audio/video systems. Monster continues
to lead in innovation with over 350 U.S. and international patents and 100
pending, offering more than 6,000 products in over 120 countries worldwide.