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                                                                Contact:          Stacie Blanke
                                                                                                                        DBA Public Relations
                                                                                                                        (212) 388-1400
Monster brings fashion TO ces 2012 With Catwalks,
fashion presentations and celebrities
-- Xzibit Walks The Catwalk and Nick Cannon Joins Press Conference Via Skype --

Las Vegas, NV, January 9, 2012 - Monster, the global leader in the development, manufacturing and design of high-performance headphones, is bringing fashion to CES 2012 with a packed schedule of public and private fashion shows, plus a showcase of game-changing headphone designs that give consumers new ways to express their individual style preferences. To kick off its annual press conference in style, the company even produced a 'fashion show' featuring eight models and celebrities wearing new Monster designs.  And to help launch the new VEKTR™ on-ear headphones, created in partnership with Diesel, the iconic lifestyle company, Diesel's Stefano Rosso addressed press conference attendees with two models rocking the new VEKTR™ headphones by his side.
Noted the Head Monster Noel Lee: "Headphones today are more than just a way to listen to music. They're literally a fashion accessory that many people wouldn't dream of leaving the house without. By bringing together our unique fashion-forward styling with true 'higher definition' audio performance, Monster is providing music lovers an elevated listening experience and an opportunity to show off their style and individuality.
Inspiration™ (SRP:$279.95) - Monster's biggest CES announcement was its new fashion-forward over-ear, noise canceling headphone, Inspiration.™ Inspiration is ideal for frequent business travelers, home, commuting or office use. They deliver pure and powerful music reproduction, with a trendsetting fashion twist - interchangeable headbands in a multitude of different colors and materials. The new concept in headphone design lets users express themselves by changing headbands, transforming the entire look and feel to suit style preferences for any day, mood or occasion. The interchangeable headbands will be available separately, with eight different styles to choose from initially. Each band carries a suggested retail price of $29.95.  Availability: Spring 2012.
Diamond Tears - Edge™ High Definition Music Headphones (SRP: $279.95) - Diamond Tears - Edge™  is Monster's first in a planned family of trendsetting products to be created through the company's alliance with  J.Y. Park, founder of global entertainment company JYP Entertainment (JYPE). With a unique cosmetic design that parallels Park's unique approach to the creation of music, the new headphone is "edgy like diamonds, smooth like tears" - edgy to stimulate you and smooth so you never tire of it and will always enjoy it. Diamond Tears-Edge headphones give fashion-conscious consumers a brand new way to enjoy all their favorite music with Monster's powerful audio engineering, combined with the renowned JYPE style. They will be available beginning the first quarter of 2012, with a new in-ear version scheduled to be available in the latter half of 2012. 
Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home theater,  computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio.  The company was founded by Head Monster Noel Lee more than 30 years ago with a commitment to creating products that literally "make music sound better" and it has continued to expand and diversify ever since.  Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
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Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand. Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke.
JYP Entertainment
JYP Entertainment is a global entertainment company with offices in Seoul, New York City, Beijing and Tokyo. JYPE has also become the premiere Asian record label/entertainment company to establish itself in the United States.  With over 14 years of experience in content planning & production, artist management, new talent discovery and Internet & mobile business, our company has successfully continued to expand its influence as a worldwide entertainment corporation.  JYPE hopes to create a new business paradigm as a professional entertainment firm, reaching for globalization and cross-cultural expansion within the entertainment industry.   
JYPE discovers, trains, develops, and manages talented artists, and then develops partnerships with U.S. producers and record labels to create and distribute musical and
other contents.  JYPE also develops partnerships with digital, media, and telecommunications companies for content development and distribution.

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            Kate Licht, DBA Public Relations                    Diesel HQ Press Office
  (212) 388-1400           TEL. 0424 477555