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For Immediate Release
                                                      Contact:                            Stacie Blanke
                                                                                                                        DBA Public Relations 
(212) 388-1400 
sblanke@dba-pr.com 
 
 
Monster PARTNERS WITH AVAD TO ENHANCE DISTRIBUTION AND PROVIDE CUSTOM INTEGRATORS WITH THE PRODUCTS AND TOOLS THEY NEED TO GROW THEIR BUSINESSES
 
-       Partnership with AVAD Will Help Monster Better Serve the Custom Integration Marketplace with Strategic Profit-Building Sales Solutions, Training and Support - 
 
Las Vegas, NV, January 9, 2012 - Monster, world leader in the manufacturing of high-performance headphones, connectivity solutions and consumer electronics accessories, is proud to announce it has entered a strategic distribution partnership with AVAD, the country's most complete residential and commercial integration solutions provider. The alliance with AVAD will allow Monster to expand its reach in the growing custom integration marketplace, providing retailers with an efficient, responsive and sophisticated distribution and training network for its full line of A/V accessories and other products. Monster products are currently available at all 21 AVAD locations in the U.S. and will be available at three AVAD Canadian locations by February 2012. 

AVAD is an industry leading provider of solutions to the residential and commercial custom installation markets. AVAD, a wholly-owned subsidiary of Ingram Micro, provides integrators access to the industry's top products and integrated solutions for residential and commercial video, audio, lighting control, content management, whole-home and business automation and control, as well as digital signage and commercial solutions and design services.  AVAD also offers an award winning dealer training program and unmatched local technical and application support for dealers. AVAD's vast network of certified dealers and installers will help Monster significantly expand its reach within the custom installation market and beyond. 

Noted Head Monster Noel Lee: "Our alliance with AVAD is an idea whose time has definitely come. It will help us dramatically enhance our overall market management in the custom integration arena and increase profitability for our dealers. As the CE industry continues to evolve, new technologies and products emerge almost every day, many offering installers valuable ancillary sales opportunities. Unfortunately, for many integrators, there are just so many products and accessories categories out there that finding the ideal solutions for customers can be daunting. With AVAD as our distribution partner, we will be able to offer our retailers not only quick and responsive access to all Monster products, but easy access to the training, information resources and tools they need to grow their businesses and build profits. AVAD's best-in-class sales support, customer service and technical support will provide a clear pathway for success."  
 
About AVAD LLC. 
AVAD is an industry-leading provider of solutions to the residential and commercial custom installation markets. As part of the Specialty Solutions Division, AVAD, a wholly-owned subsidiary of Ingram Micro, provides integrators access to the industry's top products and integrated solutions for residential and commercial video, audio, lighting control, content management, whole-home and business automation and control, as well as digital signage and commercial solutions and design services.  AVAD offers the broadest consumer electronics and home and business automation portfolio in North America. Further differentiating its services, AVAD invests in the business tools and technical support and services integrators need to grow their businesses. With 24 locations throughout North America, AVAD offers local, hands-on access to the latest products and trainings, as well as free support services including system design and technical support. 

ABOUT MONSTER®
Monster is the world's leading manufacturer of premium headphones and  advanced connectivity solutions for high-performance home entertainment, audio, home theater, mobile, computer and gaming, as well as a leading innovator in the field of iPod®, iPhone® and iPad® accessories and professional audio.  The company was founded by Head Monster  Noel Lee more than 30 years ago with a commitment to creating products that literally "make music sound better" and it has continued to expand and diversify ever since.  Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide. 
 
Explore the world of Monster at www.monsterproducts.com 


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