NEWS & REVIEWS
Contact: Stacie Blanke
DBA Public Relations
RadioShack Media Relations
Monster and RADIOSHACK Launch
iSport™ LIVESTRONG® Edition HEADPHONES to Benefit the lance armstrong FOUNDATION
-- Bright Yellow iSport LIVESTRONG Headphones Will Be Sweatproof
and Washable, with Patented Super-Secure In-Ear Clip Design --
Las Vegas, Jan. 9,
-- Monster, world leader in manufacturing and design of
high-performance headphones, is teaming up with RadioShack for the exclusive launch
of its new iSport™ LIVESTRONG
® branded in-ear headphones for athletes and enthusiasts.
The headphones boldly feature LIVESTRONG
iconic bright yellow on both the cable and earpieces. They will be available nationwide and online at
RadioShack, a leading retailer of Monster headphones and products, starting in
February 2012 for a suggested retail price of $179.95, followed by rollout at
other retailers later this year.
A portion of the proceeds from sales of the iSport LIVESTRONG headphones will be donated to the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people affected by cancer and empower them to take action against the world's leading cause of death. The foundation is now known publicly by its powerful brand - LIVESTRONG - and is a leader in the global movement on behalf of 28 million people around the world living with cancer today.
Noel Lee, the Head Monster, noted: "LIVESTRONG is one of the world's brightest lights in today's fight against cancer, and Monster is proud to join RadioShack in its innovative support for such a worthy cause. Monster's engineers stretched the limits of imagination to develop an in-ear listening solution that fits the LIVESTRONG brand, with unmatched athleticism, durability, style and of course musical performance that only Monster can deliver."
"RadioShack and its customers and suppliers have contributed more than $10 million to LIVESTRONG since establishing this special relationship in 2009," said Scott Young, executive vice president and chief merchandise officer for RadioShack Corp.
"We believe the iSport LIVESTRONG headphones will be a high-quality headphone that our customers will enjoy and which will promote the important LIVESTRONG cause."
"LIVESTRONG is excited about this opportunity to partner with industry leaders RadioShack and Monster on the creation of a premier tech accessory that will help further our mission to inspire and empower people affected by cancer," said Doug Ulman, LIVESTRONG president and CEO.
These sweatproof and washable in-ear headphones feature a variety of innovations that set them apart from all others. For instance, Monster addressed one of the most common issues faced by active headphone wearers -- the nagging problem of in-ear headphones that slip out during strenuous use. Monster solved this problem with the patented proprietary in-ear clip anchor system, which fits the curve of the inner ear securely. This key Monster innovation provides maximized comfort and an unprecedented "no-slip fit" that ensures that the headphones will not fall out and remain snugly in the ear in almost any conditions.
Sophisticated Audio Technologies: "Because the Music Matters"
To create the ultimate sports headphone with the distinctively superior Monster sound, engineers utilized a variety of sophisticated audio-enhancing headphone technologies. To ensure optimum sound quality at all times, iSport headphones feature a secure, custom-fit audio seal thanks to the patented SportClip, and a variety of ear tips combined with the rotating ear pipe. These technologies ensure acoustic isolation that allows you to stay focused on your workouts instead of adjusting your earbuds or headphones. Like all Monster headphones, the super-tough iSport LIVESTRONG headphones are designed to deliver the highest levels of headphone audio performance with extreme clarity, articulation and deep pounding bass that motivates you to achieve your highest personal potential.
Monster's iSport LIVESTRONG headphones also feature the Company's ControlTalk, an innovative in-line control system that gives users music and movie playback control of their smartphones. The integrated high-grade microphone and answer button allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket for controls on the handset or device.
Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home theater, mobile, computer and gaming, as well as a leading innovator in the field of iPod®, iPhone® and iPad® accessories and professional audio. The company was founded by Head Monster Noel Lee more than 30 years ago with a commitment to creating products that literally "make music sound better" and it has continued to expand and diversify ever since. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
About RadioShack Corporation
RadioShack Corp. (NYSE: RSH) is a proud partner with LIVESTRONG
in the global fight against cancer. Since 2009, Fort Worth-based RadioShack has mobilized 33,000 associates, 4,400-plus U.S. company-operated stores and millions of customers to create a powerful message platform for the LIVESTRONG
mission. The relationship has generated more than $10 million (as of 12.31.2011) through in-store customer donations, marketing and sales of LIVESTRONG
-branded products in stores, and other corporate donations. In pro cycling, the RadioShack Nissan Trek Cycling Team also is closely identified with LIVESTRONG
, spreading the message to hundreds of millions of people worldwide over the last two years. For more information, see radioshackcorporation.com
LIVESTRONG/Lance Armstrong Foundation
serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand - LIVESTRONG
- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG
has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org
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