NEWS & REVIEWS
FOR IMMEDIATE RELEASE
Contacts: Michael Evans
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Beats by Dr. Dre
MONSTER AND Beats™ by Dr. Dre™
REDEFINE THE PROFESSIONAL HEADPHONE WITH NEW "BEATS PRO"
-- Over-Ear Headphones Give DJs and Music Lovers
Unprecedented Performance, Mobility and Durability for Work and Play --
Las Vegas, NV, January 8, 2010 - Monster, the leader in audio/video accessories, and Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, announced a revolutionary new addition to their popular headphone family - Beats by Dr. Dre Pro™ Professional Headphones (SRP: $349). A breakthrough in professional music listening and creative equipment, the Beats Pro headphones were developed through the collaborative efforts of legendary artist and producer Dr. Dre, Monster and Jimmy Iovine.
The new over-ear Beats Pro headphones combine sophisticated construction and advanced sonic technologies to deliver the power, extra durability and sound isolation that until now has been lacking in professional headphones. Beats Pro headphones are tailored for use by working DJs, producers, engineers and musicians, both in the studio and onstage.
Dr. Dre noted: "Our first headphones delivered what we wanted: to hear the music the right way, the way I do. Now we're introducing headphones that let you use them the way I do. We created headphones that are specifically designed for the people on the frontlines: engineers, producers, djs...I basically wake up with headphones on....trust me, these are the shit."
"The DJ and recording engineer are ground zero of making and presenting music to the world. We believe we have created the perfect headphone to marry those two worlds," said Jimmy Iovine, Chairman of Interscope Geffen A&M Records.
Noel Lee, the Head Monster, noted: "To create Beats Pro, Monster and the Beats by Dr. Dre team conducted in-depth research with many of the industry's top professional recording artists, engineers and DJs to find out just what they wanted in a great headphone. One of the things we heard most from them is that they need a super-durable headphone that could be counted on for repeated use. In addition to making this and other specific professional concerns a top priority, our engineers worked hard to develop a headphone with impeccable sonic performance that would be ideal for everyday use by anybody who is truly serious about their music listening. The result is a first-of-its-kind high-performance headphone with a host of extremely useful innovations that will literally change the way pros think about their headphones and how they use them in their work and their leisure time."
Beats Pro new and innovative features and capabilities include:
Unprecedented Durability: To create a headphone capable of standing up to the rigors of rough and repeated professional use, every aspect of Beats Pro headphones was designed for rock-solid durability. Most importantly, all components of the all-important headphone hinge are made of metal, unlike the plastic components used by other pro headphones.
Sound Isolation: To recreate the quietness of an isolated recording studio listening experience, Beats Pro headphones feature a variety of ambient noise-isolation capabilities, allowing consumers to hear the music clearly, even in the noisiest environments.
On-the-Fly Mixing and Sharing with Monster Patent Pending Input/Output Jacks: For musicians or engineers working in the studio, as well as DJs spinning in a club, the art of creation involves a great deal of on-the-fly improvisation. That's why both Beats Pro earpieces feature specially designed Monster patent pending jacks that can serve as both inputs or outputs. This unique configuration frees users to quickly and easily send and accept signals from a soundboard or share their creative mixes with fellow artists.
"No More Tangle" Cord Management, Plus ControlTalk™: Beats Pro solve the problem of tangled cable with several key modifications. First, they feature a long 6-foot cord, and unlike many professional headphone models, which utilize 9- or 12-inch coiled sections, the coiled section of the Beats Pro cable is just 3" long (expandable to 1-foot). This allows users just the right amount of coil for long reaches, but avoids the high tangle properties of longer coil cables. Beats Pro also offer a second cord option for added flexibility in everyday use as well - Monster's super-convenient ControlTalk headphone cable*. ControlTalk can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones. The cable's integrated high-grade microphone and answer button lets users access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.
Comfort: Everything about Beats Pro, from their oversize plush ear cups to their extra wide band are designed for total wearer comfort.
Ear Cups That Swivel and Can Be Removed for Cleaning. Both ear cups swivel back easily for greater artistic freedom and flexibility and can be easily removed for washing. This same swivel mechanism also plays a role in helping make Beats Pro headphones super compact when folded away for storage
* The ControlTalk remote and mic are supported by iPod nano (4th and 5th generation), iPod classic (120GB), iPod touch (2nd generation), and iPhone 3GS and newer, but not all, Blackberry models. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod models. Requires software version 1.0.3 for iPod nano (4th or 5th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation). Support for Blackberry varies by model. Subject to change.
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro™ In-Ear Speakers™," the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.
Explore the world of Monster at www.monstercable.com
Explore the world of Monster Power® at www.monsterpower.com
ABOUT BEATS ELECTRONICS LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster Cable to engineer "Beats by Dr. Dre," the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For more information, please visit http://beatsbydre.com/
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