Noel Lee - The Head Monster

38 YEARS STRONG

MONSTER AND THE NOEL LEE STORY

 

Monster Cable Products, Inc. was founded in 1979 by Noel Lee, then a laser-fusion design engineer at Lawrence-Livermore Laboratory. Also an audiophile and professional drummer, Noel left his laboratory work in 1974 to perform with his band, Asian Wood. His passion for music was to become the essence of Noel’s professional life, shaping the destiny of Monster and informing the development of Monster Products today.

 

 

OVER 30 YEARS AGO WE HOOKED UP OUR SPEAKERS WITH LAMP CORD

OVER 30 YEARS AGO WE HOOKED UP OUR SPEAKERS WITH LAMP CORD

We didn’t know any better. Noel Lee did. Noel figured that a music system is only as good as its weakest link and the weakest link was the wire. With that fundamental insight and a hard working team of friends and family, an industry was born.

Once people heard music systems optimized by using Monster Cable there was no turning back. Today, we are the world's leading manufacturer of high-performance consumer electronics accessories. Speakers. Power. Computers. Mobile Devices. Gaming. Pro Music Cable. And now headphones. We don't just keep you hooked up, we deliver sound at peak performance.
 
Because the music matters.

BUILDING THE BRAND

BUILDING THE BRAND

"In addition to going store-to-store, I rented half a table in a 10-by-10 booth at the 1977 Consumer Electronics Show. I drove to Chicago with a load of wires. I made my first packaging by hand, using rub-on letters and photocopied labels for the packaging and signs. But the labels came out too light, so I bought black felt markers and darkened each by hand. Still, people at the show said they liked the packaging, the idea and our name. At this point we were still working out of the garage in my family's house. The first production table was a four-by-eight piece of plywood and two sawhorses. I bought a pneumatic pump to wind up the cable, cut it, terminate it and put it in boxes. And that was the Monster Cable factory."
-Noel Lee
Join The Revolution

JOIN THE HEADPHONE REVOLUTION 

Today Monster is the largest manufacturer of headphones in the world. The company has taken its extraordinary knowledge of the nuances of music reproduction and applied it to the design and manufacture of headphones. And the headphone business will never be the same. With a passion for better performance and a brilliant consumer experience, Monster firmly established the market for headphones valued at $100 plus. The world-famous Beats line of headphones was designed right here at Monster. And the innovations continue.